Individual versus collective: the extent of integration of individuals in groups. In individual communities, focus on personal achievements and individual rights. It is expected that people to defend their rights and the rights of their families and choose their affiliations.
In contrast, in the collective societies, individuals acting mostly as members of the group or a coherent and continuous organization for life. People have large families, which used to protect them in exchange for loyalty.
For instance, USA has a high score: 91. On the other hand, Africa West has low score: 20
Neill, C. (2012, June 7). GEERT HOFSTEDE: THE 6 DIMENSIONS OF NATIONAL CULTURE. Retrieved September 15, 2015, from conorneill.com:http://conorneill.com/2012/06/07/geert-hofstede-the-6-dimensions-of-national-culture/